13. Self cleaning fabrics

An addition to my "Never get wet" post (Sunday 22 July 2012), the self-cleaning cotton nanoparticle has proven successful in China.  The feasibility of introducing this item into the fashion, and basicware industries is highly likely, “"The main retailers to pick up on this latest innovation are likely to be those selling basicware," said Ms Cavill. “In the West that could mean Wal-Mart or Marks and Spencer would want to invest in the Chinese technology to take advantage of functional clothing becoming more popular with shoppers." …. Analysts say self-cleaning clothes could prove very popular in countries with humid climates”  (BBC News Technology, 16 December 2011; in http://www.bbc.co.uk/news/technology-16225050).  I also predict it to be popular with furniture, and home ware items also.  As a mother, I know that I'd truly appreciate a self-cleaning school uniform for my 8 year old son.  What do you think? And where do you predict it to be in the market in the next ten years?