Friday, October 12, 2012

20. 3D printed steak anyone? Or how about some skin to cover that tattoo?

Three dimensionally printed meat may not be an absurbity considering successful 3D organ printing and transplants have already occurred. Surgeon - Anthony Atala demonstrated an early-stage experiment that could someday solve the organ-donor problem: a 3D printer that uses living cells to output a transplantable kidney.  Using similar technology, Dr. Atala's young patient Luke Massella received an engineered bladder 10 years ago http://www.ted.com/talks/lang/en/klaus_stadlmann_the_world_s_smallest_3d_printer.html.







So, how does this stack up in the world economic and business sector?  The manufacturing and health industries have gained substantially, however it is still under development and not yet able to grace our dining tables yet.  Business and financiers are dishing out monetary support to ensure that this project gets up and running. Teoh (2012; http://www.geekosystem.com/3d-printed-meat-modern-meadow/) reports:

"The grant comes from from Thiel Foundation’s Breakout Labs , who will be giving $250,000 to $350,000 to Modern Meadow  to develop an “edible cultured meat prototype that can provide a humane and sustainable source of animal protein.” Lindy Fishburne, Breakout Labs’ executive director, says:


Modern Meadow is combining regenerative medicine with 3D printing to imagine an economic and compassionate solution to a global problem. We hope our support will help propel them through the early stage of their development, so they can turn their inspired vision into reality.
They’re in the early stages, alright. Their research information  on the United States Department of Agriculture website has plenty of ideas and planning, but no reports on their progress. However, Modern Meadow does have Gabor Forgacs, the man behind Organovo , as its chief scientist, so it probably knows what it’s doing.
At the moment, their goal is to print “a strip of edible porcine tissue.” Far from a juicy steakful of awesome, but we’ll see. Soon."

Impact on the Market - An Example of a Business Making Their Mark!

As an example, Kodak have made some successes here.  Before any printing can be undertaken, an image or plan must be acquired and delivered to the printing system. Kodak has developed innovative solutions in scanning and sharing that will prove useful when embracing 3D printing.  In 2005, Kodak acquired a leading provider of compact computed radiography systems – OREX Computed Radiography Ltd. The technology digitally acquires x-ray images and allows them to be shared and notated http://www.kodak.com/ek/US/en/Our_Company/History_of_Kodak/Milestones_-_chronology/Milestones-_chronology.htm.  

CAD (computer-aided design) technology is also utilised medically with the Kodak Mammography CAD engine being FDA approved in 2004 http://www.fda.gov/MedicalDevices/ProductsandMedicalProcedures/ DeviceApprovalsandClearances/Recently-ApprovedDevices/ucm079437.htm . This technology fits in well with 3D printing as, once images are acquired, they can be used to design replacement body parts printed in a 3D printer.
Kodak showcased its expertise in the area of scanning and sharing documents in 2006 when it announced the Scan Station 100 – a system allowing office workers to store and send information without the need of a computer interface. In 2009 it increased its interest in this area by acquiring the document scanning division of vendor BÖWE BELL + HOWELL (Milestones-chronology, n.d.). This expertise in computer-free scanning translates well to the replication possibilities of 3D printing.

Kodak has also developed a system to protect intellectual property. It released the TRACELESS system in 2007. The system was designed to protect against counterfeiting. Invisible markers embedded in products such as tickets or documents and luxury goods labels verify authenticity to Kodak readers (Milestones-chronology, n.d.). With 3D printing allowing for replication of virtually anything, such a system is vital to avoid falling foul of copyright legislation.

As previously outlined, Kodak already employs many of the technologies necessary in the 3D printing process. It can utilise its own expertise at all levels of the printing process: the colorants, the substrates, and the printing processes. In addition, Kodak has the ability to acquire images and the CAD expertise to design and produce useful objects. This positions Kodak as an end-to-end supplier.
Kodak can take advantage of 3D printing in two very different ways:
  1. As system suppliers for specific parts of the process. E.g. scanning, CAD manipulation, and/or file interpretation. Kodak is already well placed to leverage new business from those medical, commercial, and scientific enterprises already employing Kodak technologies.
  2. As a retailer of 3D printed products, creating objects for those unwilling or unable to engage with 3D printing technologies themselves. This builds on Kodak’s retail branding as a supplier of unique customisable gift items. It is not necessary for Kodak to actually do the printing – this can be out-sourced to third party providers (as canvas printing and ceramic printing currently are).
Both income streams fit into existing corporate structure and the company has both the people and the processes to incorporate the new technology into the existing business.

Positives and Negatives

On an ethical scale, third world countries dealing in black market organ trafficking will be a thing of the past, so that the value of human life cherished more, one would hope.  One things for sure, patenting and copyright issues won't be an issue unless someone has unknowingly had their heart 3D scanned?   On the positive, lives will be saved as organs that are compatible to the hosts genetics can be produced on demand, meat products will be incubated and grown in people's own kitchens, in turn, more animals survive, food costs will hopefully lower and many, many more benefits.  



For more on 3D printed meats, visit:


http://www.guardian.co.uk/environment/2012/may/18/3d-printers-food-sustainable

http://mashable.com/2012/08/15/3d-printed-meats-may-soon-be-on-the-menu/

Friday, September 21, 2012

19. 3D printers

While wearable technologies and designs such as earring telephones, telegraphic wrist wear, text capable clothing and visual hearing aids may not have fashioned the streets of Auckland in 2011, they were once predicted at number 17 in the Top 20 Trends in 2011 Forecast  http://www.youtube.com/watch?v=0qgFTQ8zu3g.  

The feasibility of 3D printing is here to stay with ground breaking medical miracles conducted.  An 83 year old woman successfully had jaw implants.  This was so successful that currently surgeons are working on magic arms for a young girl.

Entertainer and car enthusiast Jay Leno (along with other automotive specialists) use 3D printers to recreate parts that are no longer being manufactured.

Like the automotive industry, the defence forces also use 3D printers to manufacture obsolete or new parts.  3D printers also help devise model craft, testing aerodynamics and design before printing the big aircraft with hopefully a larger sized 3D printer (as anticipated).

Architectural design is also modelled through miniature 3d printed buildings.
The fashion industry was perhaps the first to snap up the textures, and instant designs with shoes and clothing.



  • 3D printing was slow to start due to insufficient knowledge and skills of operation, as well as its initial costs being too high.  
  • Its current high diffusion is due to its drop in costs.  
  • Innovators are using this technology to advance their businesses.  This has seen the innovators, and early adopters now rising to the challenge, and inventing new technologies for new markets. Lead users find new ways 3D printers can be used through open sourced software  http://www.youtube.com/watch?v=fScRYhq-5M0&feature=player_embedded#!. 

3D printers in homes means that anyone nationally or overseas can own one.  RepRap, an open-source project even provides instructions on how to build a 3D printer for about $520 NZD (9).  Makerbot sells 3D printers starting at an attractive $1,299 USD (6).
Technologies it might replace or complement. “The removal of part of the supply chain and human economic activity in producing goods could potentially lead to the destruction of manufacturing industry. This affects not just the direct participants in this industry but also the service sectors that support it” (6). Current plans are looking at building life sized houses much like leggo (6).   Imagine receiving your kitset do it yourself construction house in the mail.  Could this see the end of carpentry too? ,
Competing printers use “melting or softening material to produce the layers, e.g. selective laser sintering (SLS) and fused deposition modeling (FDM), while others lay liquid materials that are cured with different technologies, i.e. stereolithography (SLA). In the case of laminated object manufacturing (LOM), thin layers are cut to shape and joined together i.e. paper, polymer, metal” (14)

Are any government task forces currently considering the technology?   “While there are no real legal challenges to 3D printing now, some may come as the technology becomes more popular, Rad said. The proposed Anti-Counterfeiting Trade Agreement (ACTA), with 37 nations negotiating new intellectual property protections, could make it more legally difficult to reverse-engineer products in many countries, she said,” leading to the inventors of the printers liable (10). Could this make or break 3D printing? It will definitely throw  a spanner in the works.
Not just the automobile, medical, architectural, and defence industries in demand of 3D printers, but general hobbyists, musical instrument makers and many other industries (11).  Why?  Because anyone can be the master and retailer of their own creation.
Industrial push and pull is described as, “… last December's show featured 3D printers ranging from car-size to desktop models, and 3D-printed items as various as artificial limbs, aircraft door hinges and high-fashion clothing creations.  Diegel says an Italian company is producing tens of thousands of replacement hips using the technology” alongside the jaw replacement detailed above, the medical industrial sector has adopted the technology with limb replacement mechanisms and bright prospects for the future of 3D printing (11).
A 3D printed skull implant is only too possible, or as suggested, 3D printed skin for burn victims (12).
Imagine a 3D printer microwave…….At this stage, one can predict that 3D printers will be common tools of the electrician, plumber, mechanic, etc.  As parts break down, the tradesman can instantly print one off.  Imagine a 3D printer that fabricates food i.e. a steak, just at the press of a button (13).


References


  1. Trendhuntertv. (2010, December 21).  Top 20 trends in 2011 forecast - The 2011 trend report [Video file]. Video posted to http://www.youtube.com/watch?v=0qgFTQ8zu3g.
  2. Bowling, D. (2012, February 6).  WebProNews/Technology. 3D printer creates jaw implant, turns 83-year-old woman into awesome cyborg.  Retrieved July 31, 2012, from http://www.webpronews.com/3d-printer-jaw-implant-2012-02.
  3. Silverman, M. (2012, August 1). Mashable tech how does 3D printing work, anyway? Retrieved August 1, 2012, from http://mashable.com/2012/08/01/how-does-3d-printing-work/.
  4. K. Stevenson. (2010, August 20). Entries in aeronautical.  Retrieved August 7, 2012 from http://fabbaloo.com/blog/tag/aeronautical#.UCDXL00geSo.
  5. Mings, J. (2012, July 25). Solid smack: sexy cool 3D printed shoes from Janina Alleyne. Retrieved August 7, 2012 from http://solidsmack.com/fabrication/sexy-cool-3d-printed-shoes-by-janina-alleyne/.
  6. Foti, J., Tiffany, A., Tolstikov, I., Fabre, J.P., & Rawat, R. (n.d.). Madam Eureka: 3D Printing, Diffusion of 3D printing.  Retrieved August 12, 2012, from http://madameeureka.wordpress.com/diffusion-of-3d-printing/.
  7. Rocketboom. (2009, April 7). Makerbot, the 3D printing robot. Retrieved August 10, 2012, from http://www.youtube.com/watch?v=fScRYhq-5M0&feature=player_embedded#!.
  8. Krell, A. (2011, December 27). 3-D printing on way to becoming affordable. Retrieved August 10, 2012, from http://seattletimes.nwsource.com/html/businesstechnology/2017076177_3dprinting27.html.
  9. Yu, A. (August 6, 2012). 3D Printer: 3D Printers, obsolete firearm supply controls and the right to build self-defense weapons under Heller  http://www.3dprinter.net/3d-printers-obsolete-firearm-controls-and-the-law.
  10. Gross, G. (2010, November 21). Computer World: 3D printing a minefield of legal challenges.  Retrieved August 13, 2012 from http://computerworld.co.nz/news.nsf/technology/3d-printing-a-minefield-of-legal-challenges.
  11. Doesburg, A. (2012, March 23). New Zealand Herald: 3D printing makes ideas real.  Retrieved August 9, 2012 from http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10794000.
  12. J. Green, email communication, August 9, 2012.
  13. Olson, P. (2012, November 7).  Forbes: Airbus Explores Building Planes With Giant 3D Printers - Updated With Video.  Retrieved August 7, 2012 from http://www.forbes.com/sites/parmyolson/2012/07/11/airbus-explores-a-future-where-planes-are-built-with-giant-3d-printers/.
  14. Citation. (2012, August 15). In Wikipedia, 3D Printing.  Retrieved 1205hrs, August 16, 2012 from http://en.wikipedia.org/wiki/3D_printing.
  15. Hutchings, E. (2012, February 7). Now you can 3D print a house.  Retrieved August 16, 2012 from http://www.psfk.com/2012/02/3d-printing-buildings.html.
  16. Fox, Z. (2012, August 16). In Stuff, 3D printed meats may soon be on the menu.  Retrieved 1105 hrs, August 16, 2012 from http://www.stuff.co.nz/technology/gadgets/7490844/3D-printed-meats-may-soon-be-on-the-menu.

Friday, August 31, 2012

18. Flat packed house you construct in 2 days – Just like Leggo

The headline says it all.  You order it, it arrives flat packed in a box, and kitset instructions lead you into erecting your very own instant house - within 2 days.  See more here at http://www.gizmag.com/flat-packed-mini-house/23930/. Its origins go back to 2010, built by Swedish architect Jonas Wagell and are used as summer homes in Sweden.

There are a range of sizes from 15 to 70m squared (161 to 753ft squared). A new line of mini houses are soon to be released with the ability to add on extra units.  In line with conditions and regulations of regular houses, they are designed to endure a wide range of weather conditions.The new style flat packed homes require minimal assistance to erect. In addition the homes are self sufficient, and achievable for the technologically minded.


Existing technologies and industries
Flat packed homes in New Zealand are better known as Kitset homes.  Popular companies like Keith Hay Homes, DW Homes, ModuleNZ and many more demonstrate their successes.  Conversely, due to the size and level of construction required, these kitset flat packed homes still require the assistance of builders, and take a lot longer than two days to erect.  In comparison, existing industries that trade in kitset homes must gain a competitive edge against the speed, efficiency, and ease that the new flat packed homes have to offer.   Although the costs for the flat-packed homes is unknown, what is known is that the price of the current Kitset homes similar sizes to the pictured flat-packed home start from bare minimum kitset pack $41, 609 http://www.latitudehomes.co.nz/site/price_budget.asp. The benefits these homes will bring to society are unknown yet, however it is assumed that they would be on par with their predecessor prototypes from the kitset models.  On the other hand, the notion that these homes or baches can be altered, and joined to other units, to extend to a larger home would be beneficial for the growing household, business under development.


Wednesday, August 29, 2012

17. Wifi Devices that Can See Through Walls

A wifi device that can see through walls?  "Researchers have devised a prototype device that can see through walls by tracking signal changes of WiFi frequency signal changeshttp://blog.alexanderhiggins.com/2012/08/20/big-brother-walls-wifi-171201/.  As a new technology, its innovation and entrepreneurship in the context of the current world economic and business domains are yet to be established.  

Reported on 3 News Firstline TVNZ 30 August 2012, this device aims to be modeled for use by the Police.  The wifi device senses other electronics in the room, and reflects sonar rays from it back to the wifi device.  Any movement between these rays will be identified.  The notion that any movement sensed must be that of the attacker, (not of the victim) therefore police can fire rounds through these walls.  More information is expected on its accuracy, and efficiency.  


Its ability to detect people and items in enclosed spaces not only benefits the Police force, but defence force also. The impact this device would have for the emergency services, search and rescue operations would be resourceful and life saving, especially in highly dangerous mining disasters. 


On the other hand, identified risks raise warning bells especially where the Police are instructed to fire at the next moving target - bank robbers may decoy one of their victims into a shower of bullets. 


It is anticipated that its diffusion for our defense  emergency and police departments would be slow to begin with as 
accuracy, limitations, and even legalities must be defined. However predicted to rise as security industries, and other industries find use for the tool. 

Monday, August 20, 2012

16. Femto Cameras That See Around Corners

Ramesh Raskar, inventor, talks about his latest creation..... a camera that can see around corners.  Cameras that can capture light in slow motion, cameras that can look around corners beyond our own line of sight, or even see inside our bodies without an xray.  


Using light rays, and a femto camera, this unique device uses the art of bending light off surfaces to reflect images that one could not see in their line of sight.  The theory lies in the notion that when light hits an object and reflects or refracts back to the camera, the light particles arrive back at different time slots.   The femto camera is that sophisticated it records the length of light at 0.6 millimetres at 2 picoseconds. It is foreseen that this camera will have the ability to predict vehicles approaching your direction, that are around corners, for search and rescue operations, and or being able to see inside the body without physical intrusion or manipulation. 

Imagine the revolutionary effect this technology would have if converged with self-driving vehicles, or even the implications for security, and search and rescue operations - to see more visit http://www.ted.com/talks/ramesh_raskar_a_camera_that_takes_one_trillion_frames_per_second.html.   In line with this, the benefits this trend will bring for the military and emergency services are huge, "... potential applications for femto-photography included search-and-rescue planning in hazardous conditions, collision avoidance for cars, and robots in industrial environments. His website notes that transient imaging also has significant potential benefits in medical imaging, allowing endoscopes to view around obstacles inside the human body" http://www.hindu.com/2010/11/20/stories/2010112056301100.htm. In addition, any risks involved depend on the operation in which it is used for.  For example, if converged with driverless cars, one would not rush out to buy the very first prototype; alternately, I would be extremely worried if the police were using them with firearms - you should never shoot at any target unless you can 100% identify that target's identity.  

Before this item makes its impact on the marketplace, there is a lot of fine tuning to be conducted yet.  "For consumer use, there is a lot of miniaturization ahead," Velten says. "It's not going to happen soon." But eventually, he says, "There's no reason why this shouldn't be on your iPhone someday"" http://news.taaza.com/source/908379-mits-laser-powered-camera-can-detect-objects-hidden-around-corners-video.html.  

The likelihood of it reaching consumer markets are yet to be determined until smaller and more affordable prototypes are devised.  It's convergence with iPhone, Tablet's, GPRS, SixthSense, or Augmented Reality to re/direct your route to an alternative path, are inevitable, but the question is, 'when?' 

14. Quantum Levitation to Bridge the Gap Between Hovercraft, Now Identified Flying Objects, & Public Transportation

It’s 2022 and you need to take your wheels (car) out for a spin, but you haven’t got enough money for fuel……….  Fuel?  Hang on, its 2022, wheels and fuel isn't needed anymore. While this sounds incredulous, this idea has risen from Boaz Almog’s levitation demonstration, showing a sapphire crystal disc coated with a superconductor, cooled in liquid nitrogen, hovering above a magnetic base.  Witness it for yourself.

Its benefits and its impact on the market
This demonstration highlights the revolutionary change to fuel-less transportation that is economical, ecologically friendly, and sustainable.  Imagine buses, trains, cars, bikes powered by liquid nitrogen and magnetic lines that resemble tramcar transportation.  Or wheelchairs as hover craft. The list could go on. The most striking attribute observed was the fact that when the  levitated disk was pushed, causing it to speed at a very fast rate, remarkably, the quantum levitated disk never lost its momentum and speed.  Imagine a train, car, or motorbike travelling at the speed of a bullet.  Phenomenal. 

Possible competition in levitation
Japan's Maglev trains function on the magnetic principle of reduced/zero friction that increases the potential velocity http://science.howstuffworks.com/transport/engines-equipment/maglev-train.htm

In October 2011, Boaz Almog demonstrated how a superconducting disk can be trapped in a surrounding magnetic field to levitate above it, a phenomenon called “quantum levitation” …. By using exceptional superconductors cooled in liquid nitrogen, Almog and his colleague Mishael Azoulay at the superconductivity group at Tel Aviv University (lead by Prof. Guy Deutscher) were able to demonstrate a quantum effect that, although well known to physicists worldwide, had never been seen and demonstrated in such a compelling way.” (retrieved July 12, 2012 from http://www.ted.com/speakers/boaz_almog.html). 


Some interesting comments on Youtube are highlighted below:

  • Who's to say that the device or machine you build runs on a track and roller type system i.e. the tracks are magnetic, and the rollers the superconducting disc. As long as the tracks are rotating around, then it keeps the discs happy and powered.Corlene Greenwood 15 minutes ago, October 9, 2012. 
  • ok, it is frictionless, except for the air... so why not do this: put it into a "box" without air, and then set it to run in a loop constantally. if it can go with 0 resistance, hook it up to generage electricity.. this electricity could then power a liquid nitrogen generator... free energy? no, quantum energy conversion... Andrew Grady 4 days ago.October 5, 2012.
  • It would actually ya. But you wont be able to use your cellphone wherever the transport is (lets say you make superconductive cars on magnetic streets) Your technology would malfunction. And people with pacemakers, or anything like that (metallic limbs or w.e) would be stuck to the street.However, this may be useful in space, or possibly in the sky, or better used to enhance technology, in essence maybe even make a permanent battery of some sort. but i dont have the physics to back that up. JusticeRetroHunter in reply to bloodrocker2 (Show the comment) 5 days ago,October 4, 2012.
  • But this levitation thing requires magnet rails and a lot of liquid nitrogen. I think electrotrains are more   efficient, considering they in Japan already are using magnite-levitating friction-less trains .alexgrinkov in reply to AkioGamerGS (Show the comment) 1 month ago, August9, 2012.

·       Moreover, what if we were to use quantum locking to create weightless storage containers inside aircraft, sea vessels, trucks, cars etc.?  Or have weightless seats inside passenger carrying vehicles and aircraft?  



For further reading:



Tuesday, August 14, 2012

13. Self cleaning fabrics

An addition to my "Never get wet" post (Sunday 22 July 2012), the self-cleaning cotton nanoparticle has proven successful in China.  The feasibility of introducing this item into the fashion, and basicware industries is highly likely, “"The main retailers to pick up on this latest innovation are likely to be those selling basicware," said Ms Cavill. “In the West that could mean Wal-Mart or Marks and Spencer would want to invest in the Chinese technology to take advantage of functional clothing becoming more popular with shoppers." …. Analysts say self-cleaning clothes could prove very popular in countries with humid climates  (BBC News Technology, 16 December 2011; in http://www.bbc.co.uk/news/technology-16225050).  I also predict it to be popular with furniture, and home ware items also.  As a mother, I know that I'd truly appreciate a self-cleaning school uniform for my 8 year old son.  What do you think? And where do you predict it to be in the market in the next ten years?

12. Driverless Cars

What will be the impact?
Imagine it..... drivers licences, car accidents, lateness to work will be no longer be causes for concern as driverless cars become more available to society. Imagine, not having to pick your kids up from school any more ... the car would pick them up.  How about a house bus that drives you to work on time, and picks you up when you are finished.... a new way of bringing home to work, or vice versa.  You wouldn't need after school care.... you'd just have the car pick your child up, bring them to you, while they safely watch a movie, and eat treats while waiting in the car for you to finish work.... your driverless car could also serve to be a robot who takes on a custodian role that responds to your command.............. how amazing would that be?  The convergence of technology with this wonderful invention would be limitless.  

Who are the main business drivers, and who are the main competitors?

Google is currently dominating the driverless car market, but other major car moguls such as  General Motors, Volks Wagon, Audi, BMW, Volvo and Mercedes are its fierce competitors with intentions to mass produce the vehicles by 2018 (retrieved October 8, 2012 from http://mashable.com/2012/02/19/driverless-cars-infographic/).  While laws have recently been passed in Nevada, in June 2011, for driverless cars, Hawaii, and Florida have only just passed the bill in their states too.  Conversely, before the vehicle becomes availble to the public, the 47 other states in America must also join Nevada, Florida and Hawaii in proposing legilslation allwoing driverless cars to operate freely (retrieved October 8, 2012 from http://mashable.com/2012/02/19/driverless-cars-infographic/).  As a New Zealand citizen, I'm predicting that it will be a while before it reaches our little country yet. 

What are the risks/benefits this technology will bring?

These benefits could include:
  • Age, physical or emotional restrictions would be irrelevant where any occupant regardless of age,  physical or mental disability would be able to operate such a vehicle.
  • Improved or increased safety, meaning a significant decrease in number of traffic accidents, meaning less property damage.
  • Improved maintenance costs for vehicle fleets. 
  • Reduced rush hour traffic, and alternate routes predicted for. 
  • Better fuel and time expenses due to taking preventative journey paths - not just due to congestion but road conditions and other warnings received or emitted to other vehicles too.  
  • People can use travel time more efficiently e.g. eating meals, preparing for events, or checking the emails, or sharing their favourite bottle of wine with friends as they drive up to the next night club, rather than getting stressed sitting in traffic.
  • Parking will no longer be required, as passengers can be dropped off, while the vehicle finds the nearest available space to park in, and then return to pick up at request. 
Identified limitations/risks, as noted above, are the availability and accessibility of the product to consumers.  In addition to this, legislation must also comply with operation of the vehicle especially with the state that it is used in.  A total of 47 states are needed to support the legislation to allow driverless cars to operate in the United States of America before the vehicle can even be mass produced. Other countries would also need to comply.  In its early stages, I'd hate to think what the costs are for one of these vehicles.  More to follow on this. 

11. Bionic Sight


Bionic contacts are used not just to benefit visual impairments, but adaptations see the lens acting as a flexible plastic platform for internet based applications surfing a virtual screen, taking gamers into virtual worlds.  It also monitors a patient’s medical state, as well as assessing a diabetic's glucose levels through the tear ducts (retrieved July 17, 2012 from http://www.msnbc.msn.com/id/22731631/ns/technology_and_science-innovation/t/vision-future-seen-bionic-contact-lens/#.UB_xOE0gfSh)

Current world economic and or business motivations

The bionic lenses feature equally in the medical market, as in the digital technological market too.  Researchers at the University of Washington, in Seattle recently declared that their bionic contact lenses aim to, "stream text and images right in front of their wearer's eyeballs, are 'safe and feasible,' reports  BBC News," where safety tests in rabbits have shown no negative impacts, therefore research will continue. (retrieved August 7, 2012 from http://www.technologyreview.com/view/426250/bionic-contact-lenses-point-to-a-heads-anywhere/).  

What will be the impact on the market place and their competitors?
At this stage the major market lies in the Medical industries and the Digital Technological industries.  It appears that the bionic contact lens receives competition as another technology relies on implanting a device into the retina instead.  Both technologies aim to produce the same result, for instance:

"Both could access the wireless Web to keep you connected to the world’s vast database of knowledge, wherever you are. Well, it’s come out that at least two companies hope to start selling bionic eyes in the U.S. within the next 16 months.  Neither of these designs is made to surf the Web. Instead, these cutting-edge breakthroughs could help millions of blind or visually impaired people to see again" http://beforeitsnews.com/economy/2012/08/bionic-eyes-could-make-blindness-a-thing-of-the-past-2446744.html (retrieved October 8, 2012).  


The implantation process involves a four hour surgery where an antenna is implanted behind the patients eye and connected to a special pair of glasses containing a video camera.  The video captured is sent to a small computer (worn by the patient), that transforms it into instructions that signal the glasses by a cable.  A light sensation is experienced and interpreted as visual patterns. 

"The prosthetic system requires roughly 60 tiny electrodes to work. And it isn't cheap. Second Sight doesn't mention the price on its website, but the tech press has said the system runs roughly $115,000.Clearly, that’s a serious operation and high price tag;" http://www.technologyreview.com/view/426250/bionic-contact-lenses-point-to-a-heads-anywhere/ (retrieved October 8, 2012).  

Alternately, the bionic revolution is merely at its infancy stages of development.  As technology develops it becomes smaller, in turn cheaper.  

"There's clearly a market for such a device. And while the thing still seems almost too fantastical to believe, researchers say it's inching towards realityhttp://www.technologyreview.com/view/426250/bionic-contact-lenses-point-to-a-heads-anywhere/ (retrieved October 8, 2012). 


Second Sight Medical products appears to be one major competitor providing the means to implants, as opposed to a contact lens.  As recorded: 

"The venture-funded firm recently began selling its Argus II implants in Europe and hopes to enter the U.S. market soon (by the way, Argus was a giant with 100 eyes in Greek mythology).  Indeed, just three weeks ago, Second Sight said the FDA will review data next month from foreign clinical trials that began in 2007" http://beforeitsnews.com/economy/2012/08/bionic-eyes-could-make-blindness-a-thing-of-the-past-2446744.html (retrieved October 8, 2012).  




Sunday, August 5, 2012

10. Augmented Reality T-Shirts a Blast!



Current fashion trends such as Augmented Reality (AR) T-shirts are currently making a statement as seen here http://www.augmentedrealitydesigns.com/t-shirts.html.  Any benefits or impacts to the market are their accessibility to consumers, affordability, and that they are entertaining.  On the other hand, these T-shirts only come alive when viewed through a tablet, iPad, or iPhone/smartphone. 

Any risks or limitations in wearing or viewing this AR t-shirt will merely be based on any technical issues. To further comment, previous investigations I'd conducted 19 September 2012 on Augmented Reality highlights technical issues with AR as highlighted below:


"Technical Issues with Augmented Reality 
Kruijff, Swan II, and Feiner (n.d.) provide an intensive list of perceptual issues in Augmented Reality related to the environment, capturing, augmentation, display, and individual user differences. More specifically, they are detailed as follows:
  • Environmental issues are caused by the interaction between the environment and the augmentations. This includes problems with visibility related to the screen, such as size, reflections, and brightness, or colour and texture, as well as patterns that interfere. Depth ordering issues are the inability to correctly match the overlaid information to the real world, scene distortions, object relationships, augmentation identification, and surface perception. 
  • Capturing issues relate to visual elements between the real world view matched with the layered digital imaging, “digitizing the environment in video see-through systems, and optical and illumination problems in both video see-through and optical see-through systems” (Kruijff, Swan II, and Feiner, n.d., p. 2.). 
  • Display device issues are the technical issues associated with the display device such as the camera quality, and pixel density. 
  • User issues are related to the user’s perception of the experience. For instance, some people would find it difficult to distinguish between real, augmented reality, and virtual reality"  (2012, Greenwood, retrieved October 8, 2012 from http://campus.openpolytechnic.ac.nz/moodle/mod/forum/discuss.php?d=203323).

So, what impact will these T-shirts have on the market place and their competitors?
Marketing campaigns can move AR from billboards to AR T-shirts to provide passive advertising.  For instance, users who may be filming or using their video's on their technological tools will also be passively viewing AR campaigns as a person wearing one of these T-shirts casually struts by. Who knows what else will come of them.... perhaps movie trailers?  

As mentioned earlier, in previous research I'd conducted, tourism has found some successes and innovative development to the industry as noted: 

"Digital technologies have widely assisted museums, and art galleries to display collections, historical simulations, preservation, exploration, and much more. The accessibility and portability of the devices that controls Augmented Reality, means we can take it outside while trekking in a bush, walking down the streets of Paris, or skydiving across Auckland City. Augmented Reality’s contributions towards the tourism industry are favourable, and well documented as highlighted below" (2012, Greenwood, retrieved October 8, 2012 from http://campus.openpolytechnic.ac.nz/moodle/mod/forum/discuss.php?d=203323


T-shirts are so easy to wear and one can have loads of fun through AR.  Who knows whether they will take AR that bit further, or whether they will be abandoned as just a fad.   The idea that they cannot be viewed through the naked eye is perhaps unfortunate, alternately, that you have to have a smartphone or tablet to view it may also be really cool.  

What do you think? Comments are welcome.  

Saturday, July 28, 2012

9. Mega Multi Task with Siri

I'm loving the Siri application for smart phones right now.  Although I don't have Siri, nor do I own a smart phone, to have something like this would make me rush right out to buy one.  Take a look at this mobile phone application here at http://www.apple.com/iphone/features/siri-faq.html.

Siri's benefits and impact on the market is revolutionary in that it reaches the personal human needs, and allows a person to mega-multi task.  Siri acts as a travelling Google search engine, becomes your personal assistant, your companion, or even save your life with the abilities and scope that it can perform. 

I can hear it now:
  • Siri is a personal assistant - Siri, remind me to take the rubbish out, or turn the bath water off in ten minutes,
  • Siri is a life saver - Siri, remind me to take my medication at 830 hours, 1230 hours, 1600 hours, and 2030 hours, or remind me to take the roast out of the oven in 50 minutes, 
  • Siri is a companion - Siri, convert 3 cups of sugar to tablespoons, or tell my son to tidy up after himself,
  • Siri is a media player - Siri, play Willy Moon for me.......
Siri, Siri, Siri, what more could a girl ask for?


"You can ask Siri to make a call, find a business and get directions, schedule reminders and meetings, search the web, and more. You can even ask Siri “What can you do for me?” or tap the “i” in the right corner of the screen when you bring Siri up. You’ll see examples of things Siri can do, along with ways you can ask for things. Siri works with almost all your built-in apps. And it’s smart enough to figure out which apps to use to provide you with answers. It also uses Search and Location Services to help you with your requests. Here’s a list of apps and services that Siri works with worldwide:


  • Maps

  • Sports

  • Movies

  • Local Search

  • Post on Facebook

  • FaceTime

  • Phone

  • Mail

  • Web Search

  • Send a Tweet

  • App Launch

  • Find My Friends

  • Music

  • Messages

  • Calendar

  • Reminders

  • Notes

  • Contacts

  • Weather

  • Stocks

  • Wikipedia search

  • Alarms, World Clock and Timer

  • Wolfram|Alpha(English only)


















Cited from http://www.apple.com/ios/siri/siri-faq/ (retrieved October 8, 2012). 


On the downside, prior to purchase, there are some risks and limitations that must be taken into account, such as:
  1. Because I live in a rural area of New Zealand, every store is known to myself within a 50km radius.  Anything farther than that is not worth my time.  As Samuel L Jackson portrays in this advertisement, his search for organic mushrooms returns a response of an organic vegetable store in his immediate location http://www.youtube.com/watch?v=nqXGWQhowXk.  My response for an organic grocery store would be non existent for a person living in hicktown Wellsford. 
  2. There are some language problems adapting Siri to New Zealand terminology. For instance, searching for the local marae in Whakatane might prove troublesome (retrieved 29 July, 2012 from http://www.iphonewzealand.co.nz/).
  3. If you've talked to someone for the first time and you wish to add them to your contacts, it will not do that (retrieved October 8, 2012 from http://www.wtop.com/774/2608903/The-pros-and-cons-of-Siri). 
  4. WTOP'S Greg Stebben reported (October 27, 2011) a large number of faults with Siri (retrieved October 8, 2012 from http://www.wtop.com/774/2608903/The-pros-and-cons-of-Siri).  For example,  that Siri has alot of downtime, reportedly having troubles reaching the internet.  Siri without the internet is non-existent.  Siri is an internet based application and internet downtime makes Siri futile.  
  5. Stebben contends that Siri works best on the latest iPhone 4s, as it requires a very, very powerful processor.  If it is available for use on other less powerful iPhones, it will be a 'watered down version,' that is not as effective.  Additionally, Siri is geared for apple, not android. This has impacted on Siri's marketplace leaving it open for its competitors.  Android has developed a just as effective, even better version of Siri, called 'Vlingo,' which works on later model Androids.  Vlingo is more effective in the way that you can send a text message without touching the keypad, and is most useful for those who are driving, "... if you're an office worker, or driving, that's very, very powerful because you never even have to lift your hands off the keyboard or what else you're doing to accomplish a task...."  In addition, Vlingo is also compatible with the iPhone, but functionally works best with Android. 

Overall, I look forward to seeing these hiccups resolved in the near future as modifications, newer, faster and better applications are emerging.  Watch this space for a Vlingo update or even some other voice driven application review.