Current fashion trends such as Augmented Reality (AR) T-shirts are currently making a statement as seen here http://www.augmentedrealitydesigns.com/t-shirts.html. Any benefits or impacts to the market are their accessibility to consumers, affordability, and that they are entertaining. On the other hand, these T-shirts only come alive when viewed through a tablet, iPad, or iPhone/smartphone.
Any risks or limitations in wearing or viewing this AR t-shirt will merely be based on any technical issues. To further comment, previous investigations I'd conducted 19 September 2012 on Augmented Reality highlights technical issues with AR as highlighted below:
"Technical Issues with Augmented Reality
Kruijff, Swan II, and Feiner (n.d.) provide an intensive list of perceptual issues in Augmented Reality related to the environment, capturing, augmentation, display, and individual user differences. More specifically, they are detailed as follows: - Environmental issues are caused by the interaction between the environment and the augmentations. This includes problems with visibility related to the screen, such as size, reflections, and brightness, or colour and texture, as well as patterns that interfere. Depth ordering issues are the inability to correctly match the overlaid information to the real world, scene distortions, object relationships, augmentation identification, and surface perception.
- Capturing issues relate to visual elements between the real world view matched with the layered digital imaging, “digitizing the environment in video see-through systems, and optical and illumination problems in both video see-through and optical see-through systems” (Kruijff, Swan II, and Feiner, n.d., p. 2.).
- Display device issues are the technical issues associated with the display device such as the camera quality, and pixel density.
- User issues are related to the user’s perception of the experience. For instance, some people would find it difficult to distinguish between real, augmented reality, and virtual reality" (2012, Greenwood, retrieved October 8, 2012 from http://campus.openpolytechnic.ac.nz/moodle/mod/forum/discuss.php?d=203323).
So, what impact will these T-shirts have on the market place and their competitors?
Marketing campaigns can move AR from billboards to AR T-shirts to provide passive advertising. For instance, users who may be filming or using their video's on their technological tools will also be passively viewing AR campaigns as a person wearing one of these T-shirts casually struts by. Who knows what else will come of them.... perhaps movie trailers?
As mentioned earlier, in previous research I'd conducted, tourism has found some successes and innovative development to the industry as noted:
As mentioned earlier, in previous research I'd conducted, tourism has found some successes and innovative development to the industry as noted:
"Digital technologies have widely assisted museums, and art galleries to display collections, historical simulations, preservation, exploration, and much more. The accessibility and portability of the devices that controls Augmented Reality, means we can take it outside while trekking in a bush, walking down the streets of Paris, or skydiving across Auckland City. Augmented Reality’s contributions towards the tourism industry are favourable, and well documented as highlighted below" (2012, Greenwood, retrieved October 8, 2012 from http://campus.openpolytechnic.ac.nz/moodle/mod/forum/discuss.php?d=203323
T-shirts are so easy to wear and one can have loads of fun through AR. Who knows whether they will take AR that bit further, or whether they will be abandoned as just a fad. The idea that they cannot be viewed through the naked eye is perhaps unfortunate, alternately, that you have to have a smartphone or tablet to view it may also be really cool.
What do you think? Comments are welcome.
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